Outreach that starts real conversations.
Zest+ is the AI side of Zest Marketing. Real strategy and real people, with smart tools doing the heavy lifting. Start with Zest+ Outreach: structured LinkedIn and email outreach, planned, written and set up for you.
Most B2B outreach fails before it starts
- Messages are generic
- Audiences aren't clearly defined
- Communication lacks structure
- Tools are used without a strategy
Meet a structured approach to outbound
Zest+ Outreach gives you:- A clear definition of who you're talking to
- A consistent messaging narrative
- Multi-step journeys across email and LinkedIn
- Strategy before anything goes live
Two ways we help
Zest+ brings together the marketing know-how Zest is known for and the AI tools that make it faster. No "we do everything" fog: just clear, specific ways to help.
Zest+ products
Tools we've built, tested on our own sales, and now run for clients.
Custom AI solutions
Bespoke tools, automations, assistants and dashboards, designed and built around the way your marketing and sales actually work.
- Strategy first, then the build
- Humans and AI working together
- Scoped and priced to your brief
Two familiar channels, one natural rhythm
Email does the heavy lifting. LinkedIn adds the human touch in between, so your prospect recognises you before they've even replied.
- Sent from your own email address, connected straight to Zest+ Outreach
- Replies come straight back to you, so you keep full control of the sales process
- Nothing goes out without you seeing it. You agree the messaging first and can pause at any time
- The supporting channel for light, human touchpoints through the campaign
- Builds familiarity and context, so it's two channels telling one story
- Puts a face to the message. Email alone can feel cold; LinkedIn shows you're not a robot
- inLinkedInConnection request
- @EmailFirst email sent
- inLinkedInMessage sent
- inLinkedInEngagement: likes, follows
- @EmailFollow-up sent
You're in the driving seatResponse?No
The sequence carries on
Together, email and LinkedIn create a natural rhythm, not the same follow-up fired from one channel over and over.
Messages go from your own inbox and every reply lands with you.
You approve the messaging before anything goes live.
Campaigns can be paused whenever you need, no questions asked.
How we put your outreach together
Six steps, in order, from a first working session to a campaign that keeps getting better.
We plan it properly
A 90-minute working session to:
- Agree exactly who you want to speak to
- Understand what matters to them
- Define what each conversation should achieve
- Align on tone and messaging style
OutcomeA clear audience, message direction and goal. No assumptions.
We shape the message
Using the workshop insights, we:
- Write clear, engaging messaging
- Decide what each message should do
- Build a simple narrative that develops over time
OutcomeMessaging that feels intentional, not salesy.
We find your first leads
We build your first prospect list to:
- Match people and businesses to your ideal client profile
- Prioritise those most likely to engage
- Check LinkedIn profiles and contact details
- Create a focused list ready to go
OutcomeA qualified list built around your ideal audience. No random targeting.
We build your sequences
We design your LinkedIn and email outreach to:
- Start real conversations with natural messages
- Plan messages across several touchpoints
- Match tone to your audience
- Give you a process you can repeat
OutcomeA complete sequence, ready to use. No guesswork on what to send.
We train you to use it
We show you how to run it by:
- Walking through the sequence step by step
- Showing you how to personalise messages easily
- Sharing how to turn replies into conversations
- Making sure you feel confident running it
OutcomeA process you can run consistently and confidently.
We support and refine
We keep improving results by:
- Reviewing response rates and conversation quality
- Fine-tuning messaging as we learn
- Adjusting targeting where needed
- Supporting you as your goals develop
OutcomeOutreach that keeps working. No setting and forgetting.
Real replies from real campaigns
These are genuine LinkedIn replies from Zest+ Outreach campaigns, with names and companies removed. Not click-throughs or opens: people writing back.
- "I'd love to get on a call and learn more about what you do."
- "If you could share your services I can see if we can find some projects."
- "I agree we may have a crossover, feel free to contact me at any point."
Structure is what keeps it safe
This isn't about sending more messages. It's about sending the right ones, the right way, on technology built with security in mind.
Most risks come from poor setup, not the software
Problems usually start when tools are used without a strategy, teams chase volume, messages lack relevance and there are no clear rules. We reduce that risk by:
- Designing the strategy before anything goes live
- Controlling pacing and limits
- Writing the messaging for you
- Training your team before launch
Structure = safety.
Why messages get delivered (and read)
Deliverability problems usually come from too much volume, poor pacing, generic copy and shared, low-quality sending set-ups. We avoid that by design:
- Messages go from your own email address, not a shared pool
- Dedicated sending protects your sender reputation
- Conservative daily limits are built in
- Messages are spaced naturally, never fired in bulk
Zest controls volume, timing, structure and messaging quality.
How your data is protected
The platform runs on enterprise-grade cloud infrastructure and is designed to meet GDPR and international data protection standards.
- Data is encrypted in transit and at rest
- Secure logins and access controls
- Only essential systems and people can access data
- Regular, tested backups
- Data deleted on request
Zest never sells, reuses or repurposes client data. Your data stays yours.
It exists because we needed it ourselves
Since Zest was founded we've been testing how B2B communication actually works in the real world, looking for a better way to run our own sales. Zest+ Outreach is what we landed on.
- Trialled lots of outreach platforms
- Tested different messaging styles and tones
- Experimented with sequencing, timing and structure
- Seen what drives replies, and what quietly damages trust
What we learned was simple: tools alone don't create conversations. Structure and messaging do.
What's next for Zest+
Two new products are on the way. Join the waitlist and you'll be first to hear.
Zest+ Content Assist
An AI content assistant trained on your tone of voice, so every post, email and article sounds like you. Launching as a subscription.
Join the waitlistZest+ Insight
Dashboards and reporting in plain English, so you can see what's working without wading through spreadsheets.
Join the waitlistGot something specific in mind?
We design and build AI tools around your marketing and sales: the fiddly, repetitive or data-heavy jobs your team would love to hand over. Tell us the problem and we'll shape the solution.
Guides, how-tos and answers for your team live in the help centre.
Let's talk about your outreach.
Book a quick call and we'll talk through who you want to reach, what you want to say and whether Zest+ is the right fit. No hard sell, promise.